amazon in 1 Zoho CRM ระบบ CRM ที่ช่วยทีมขายจัดการฐานข้อมูลลูกค้าสัมพันธ์ เพิ่มโอกาสขายและรายได้


  • INDUSTRY E-commerce
  • TYPE Summit

The Challenge

On January 15th and 16th, Amazon India hosted its first-of-a-kind mega summit, Smbhav, for MSMEs to discuss the endless possibilities they can discover when they embrace technology. The two-day summit focused on getting diverse perspectives from eminent industry experts, policymakers, solution providers, and Amazon leadership on topics that are relevant for MSMEs today. This included discussions on e-commerce, logistics, payments, digitization, global trade, web services, and more.
Running an event of such a massive scale, with more than 4,000 participants isn’t easy. With the limited time available to plan and organize Smbhav, the team at Amazon realized some of the challenges they would have to face, including:
To address these needs, worked with Zoho to enlist Zoho Backstage’s capabilities to run the mega summit.
We required a microsite to be created and launched for Amazon Smbhav within a record time of three days. It was important that the microsite provides the best experience to visitors. The microsite launched in partnership with Zoho leveraged the company’s backend technology and ensured that over 2000+ SMBs that attended the event were provided a seamless experience throughout their Smbhav journey.
placeholder Zoho CRM ระบบ CRM ที่ช่วยทีมขายจัดการฐานข้อมูลลูกค้าสัมพันธ์ เพิ่มโอกาสขายและรายได้
Satish Upadhyay,
Head, Seller Marketing Amazon India