Bangkok, Thailand – November 2024 — AquaOrange, in partnership with Syndigo, hosted the highly anticipated AI for Retail event in Bangkok, offering an exclusive platform to explore how Artificial Intelligence (AI) is redefining the retail industry. This event brought together retail leaders, innovators, and technology experts to delve into practical AI applications and solutions for addressing modern retail challenges.

At the heart of the event was a critical focus on data as the cornerstone of AI success, with the message loud and clear: AI is 80% data and 20% technology. Syndigo highlighted the transformative power of its cutting-edge solutions, including Product Information Management (PIM) and Master Data Management (MDM), which enable retailers to overcome common hurdles in AI adoption:

• Data Silos: Breaking down barriers to ensure accessible, centralized data.
• Governance and Accuracy: Providing tools for clean, accurate, and bias-free data to power AI effectively.
• Integration Challenges: Offering seamless connectivity and end-to-end solutions to drive digital commerce.

Syndigo’s solutions showcased their ability to unlock business value, including:

• Personalized product recommendations.
• Improved search and discovery for customers.
• Data-driven marketing and segmentation.
• Omnichannel readiness for eCommerce, marketplaces, and physical stores.

The event underscored the strategic collaboration between Syndigo, a North American leader in Product Information Management (PIM) and Master Data Management (MDM) platforms, and AquaOrange, a trusted partner with deep-rooted expertise in the Southeast Asian market, head-quartered in India and extended teams in Thailand. This partnership is set to redefine the retail landscape with future-ready AI-driven solutions. Syndigo’s robust platforms enable retailers to optimize product data management, enhance data accuracy, and drive smarter decision-making, while AquaOrange leverages its regional market insights and implementation expertise to adapt these solutions to the unique operational nuances of Southeast Asia. Together, they empower retailers to streamline workflows, scale operations, and deliver transformative outcomes.

The AI for Retail event demonstrated how AquaOrange and Syndigo are leading the charge in digital transformation by addressing the core challenges of AI adoption and delivering actionable solutions. By enabling businesses to leverage clean, centralized data, this partnership is redefining how retailers engage customers, enhance operations, and scale in a competitive market.
This event solidifies AquaOrange and Syndigo as pioneers in the AI-driven retail revolution, ensuring businesses are equipped to thrive in the digital age.

AquaOrange is a strategic partner in digital transformation with a commitment to leveraging data insights, nurturing client relationships, and fostering meaningful collaboration, AquaOrange brings value to businesses across Southeast Asia with a dedicated team that develops tailored strategies that focus on driving growth, enhancing efficiency, and achieving operational excellence.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.
Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare.