Marketing automation is a method of automating tasks necessary to increase the effectiveness of marketing campaigns. It helps marketers save time, resources, and money by automating repetitive tasks like email marketing. Content Creation Social media management and nurturing target customers This technology can be used in a variety of ways, such as setting up automatic emails based on user behavior. Or create personalized content for different target groups. By using marketing automation, companies can focus more on their core competencies and get better ROI from their campaigns.